Instagram has created a new twist on the traditional star rating with the ability to use more than stars. Instagram’s Emoji Slider means your followers can rate what you ask them to. As a rule of thumb, usually the higher you rate, the more you like what you see, however, this rule can change dependent on the emoji you are using.
This may sound more appealing to a particular audience that isn’t necessarily your target but that’s not to say it couldn’t work. Most people on Instagram are able when it comes to the correct use of emojis so you should be able to reach your audience, even if it’s not adolescent teenagers. While it may not be considered the most professional of tools, it would definitely be a great way to interact with a younger demographic if that is the audience you’re aiming for. The sliding scale offers your potential customers a fun way to say ‘how much’ they feel about something rather than simply picking between two options i.e yes or no.
You can keep this simple by asking your customers/followers how much they like something, or you can take it to a slightly more advanced level and use the Instagram emoji slider for some deeper market research; but don’t dive in, too deep, too quickly.
For your followers, the slider tool is easy, convenient and requires barely any time from them, making it more likely that your followers will do it.
With the slider and the standard poll feature, you have to be aware that not every answer is accurate. This is because when your followers and going through Instagram stories, they can tap the page to get to the next one, which means it’s likely that they could accidentally select an answer that affects your average score. Not a huge issue, providing you are not expecting rigorously scientific results, but something to consider when going through the results.