Print Ads
This project was to design full page print ads for a maternity wear business. The ads would be placed in a few publications but the focus was a lifestyle magazine.
Understanding the audience
The lifestyle magazine is beautifully designed; modernist & minimal, with lots of white space & clean lines, which meant a slickly designed advert would blend-in, as if it were just another editorial page. That’s no good for an advert.
To stand a chance of catching the reader’s eye we had to jar with the magazine’s native design a little, so it stood out. Instead of white space & clean lines, we went with colourful circles which rellfects the logo & fits with Wombat & Co’s less formal branding.
Wombat & Co Print Ads