The Challenge
The primary objective was to make it easier for visitors to find the relevant information and resources on the website, which includes getting visitors to the site in the first place. This project for the non-profit, WMUK, involved content architecture, improving navigation, ensuring mobile and tablet responsiveness, enhancing accessibility features, and optimising the site for search engines – a complete rebuild of the website – all without fundamentally redesigning the visual appearance that had been developed by a previous agency during a rebrand.
Our Approach
- User-Centric Design: Conducted comprehensive user research to understand the charity’s needs and the behaviour’s of WMUK’s diverse audience, including patients, families, and healthcare professionals. This informed the restructuring of content and navigation to facilitate intuitive user journeys.
- Responsive Development: Implemented a mobile-first development strategy to ensure seamless functionality across all devices, enhancing UX & accessibility and ensuring the site layouts adapt to a wider variety of screens sizes across desktops, laptops, smartphones and tablets.
- Accessibility Enhancement: Supporting WCAG guidelines to improve site accessibility, including semantic markup & screen reader compatibility to accommodate users with varying needs.
- SEO Optimization: Conducted thorough keyword research, revising content architecture, adding additional relevant content to improve E.E.A.T, & on-page optimization to improve search engine rankings, increasing the site’s visibility to those seeking information & support for Waldenström’s macroglobulinaemia.
The Outcome
The rebuilt WMUK website now offers an improved user experience with streamlined navigation, enhanced mobile and tablet accessibility, and reaching more of its target audience through better search engine visibility – consistently ranking in SERPs in good positions, for a wider variety of relevant search terms.
This was all achieved while preserving the charity’s original design aesthetic. Our new website ensures that individuals seeking support and information from the charity can easily access the resources they need, reinforcing the nonprofit’s commitment to being the informed voice for Waldenström’s macroglobulinaemia in the UK.
WMUK
Enhancing Digital Accessibility and User Experience
WMUK, the sole UK charity dedicated to supporting individuals affected by Waldenström’s macroglobulinaemia. Advised by some of the world’s top medical experts in rare cancers, the nonprofit offers free support, guides, & a wealth of information to patients, families, and healthcare professionals.
WMUK recognized the need to enhance their charity website’s user experience, particularly on mobile and tablet devices, to improve content accessibility, and to optimize SEO, all while maintaining their existing branded design aesthetic.