Multi-channel fundraising
We worked with Relevancy NFP to help Coram develop & implement social media & digital fundraising campaigns.
Retargeting
Exploiting a range of digital channels from Instagram & Facebook to Google PPC & email, we ran a joined-up campaign with added retargeting.
The ads focussed on different aspects of Coram’s services, which include education & homelessness.
In addition to the initial campaigns, people who interacted with their adverts, or visited their website, were added to custom audiences and shown different ads to raise engagement.
Coram
Coram is the UK’s oldest children’s charity, established in 1739 by Thomas Coram, a philanthropist and sea captain. Coram’s work focuses on improving the lives of children, young people, and families by working with government, local authorities, social workers, teachers, carers, and families. Coram’s Charter for Children calls for three key principles: a fair share, a secure future, and an equal chance.