The Challenge
How do you craft a craft a compelling catalogue experience when dealing with ceramic mugs? The objective was to design a catalogue that functioned as both a product showcase and an engaging magazine, providing readers with a deeper connection to the brand and its artisans.
Our Approach
- Integrated Asset Management: Leveraged existing eCommerce data, product photography, and marketing materials to ensure consistency across all platforms.
- Designer Features: Included articles and features on collaborating designers, such as Jane Foster, to provide readers with personal stories and insights, enhancing engagement.
- Sustainable Production: Printed the catalogue on FSC-certified paper using vegetable-based inks, aligning with environmental sustainability goals.
The Outcome
The resulting catalogue seamlessly blends product information with editorial content, offering readers a more branded experience that reflects the creatvity & craftsmanship of the designers. Its magazine-like feel and convenient size make it an effective tool for both marketing and sales, strengthening the connection between Keith Brymer Jones and his B2B audience.
Download the PDF version of the Keith Brymer Jones catalogue to experience the artistry and stories behind the ceramics.
Keith Brymer Jones
Keith Brymer Jones, a renowned master potter, TV celebrity, and creative director at MAKE International, wanted his trade catalogue to be something greater than a list of SKUs and product images. Narrative Industries created a catalogue that not only showcased his distinctive ceramic collections but also engaged readers with insights into the designers behind the creations and conveyed Keith’s creativity & passion for his craft.