No, not that c-word, the other one: Christmas! Christmas 2020 is set up to be the biggest opportunity for e-commerce in UK retail history but many businesses are not prepared. It is September 2020 and, as I write this, new …
eCommerce at Creative Bedfordshire
We’ll be talking eCommerce for the small, creative business (with a focus on Shopify), at the Creative Bedfordshire event on 3rd Nov at the Gordon Arms on Castle Road, Bedford. To find out more about what we can do for your business, …
Hidden Netflix Genres And The Paradox of Choice
You don’t get many surprises with Netflix. Netflix won’t, for example, suddenly pop a list of Japanese action movies into your results just because they have them available, because that would be unexpected to most of its customers. Netflix aims to provide …
Never trust anyone who is passionate about their work
[ edit – 02 June 2016 : I stumbled across Google says “Passionate People Don’t Use The P-Word… which summarises parts of Erick Schmidt’s book, How Google Works, suggesting that Google share many of the same concerns as I do about people who claim to …
Online Sales Through Mobile & Tablet Plateau
It looks like the the way in which we buy online is beginning to settle down. While, overall, online continues to take more share of all UK retail sales, more and more people have been opting to buy through their mobiles & tablets …
The OED gets more responsive
People can be averse to change, even when that change is necessary & inevitable. The recent news that the Oxford English Dictionary is adding twitterati and meh have caused a bit of a fuss on the interweb because of this aversion to change, however …
Shopify for Charities
The Technology Trust is offering charities a cut-price deal on Shopify, the cheap & powerful eCommerce platform, so we thought it was a good time to pass on some of what we’ve learned building successful eCommerce sites with Shopify. The Technology …
Formula for the Perfect Content Marketing Blog Post
Formulas can be really useful. They provide a set of prescriptive rules that, if followed properly, turn out the same results every time. We have formulas for medicine, formulas for drinks and baby formula because we want consistency and reliable …
Google Wants You To Support Smart Phones
You know what it’s like: You’re browsing on your smart phone and see a link to something really interesting; you click it and, suddenly, you’re redirected to a cut-down mobile site that refuses to show you what you were looking …
Content Marketing for small businesses. It’s ok to be imperfect.
So, you already know that it’s vital, if you want to successfully promote your business online, that you regularly put fresh content onto your website and onto social media (right? If not then read our post which covers basic digital …
What is Multi-Variate Testing?
The film Groundhog Day came up in a pub conversation the other day. In the 1993 comedy feature film, Groundhog Day, Bill Murray plays Phil Connors, an arrogant, egocentric TV reporter assigned to cover the annual Groundhog Day event in a small …
Creative Domains
Having a memorable domain name is one of the recommended requirements of a decent website but you might have noticed that almost every domain name you can think of has already been taken. The problem is that there was …
The End of Windows XP
What does it mean to your business? Windows XP was released in 2001 and has been Microsoft’s most popular operating of the last decade. It was stable, reliable and, for many businesses, there was no financial benefit in upgrading to …
Keep Taking the Tablets
Even The Economist is reporting on it: tablets & smartphones have taken over and they’re changing the way people use the web & buy online, but it’s surprising how many organisations have yet to make the changes necessary to take …
Shopify extends into POS
We’ve used several eCommerce solutions over the years but have been very impressed with newcomer Shopify. Shopify provides a low-cost entry point into eCommerce; for as little as £20 per month you can get a fully functional, very respectable, easy to use …
A large percentage abandon proper analysis when presented with statistics
If we are going to make informed decisions then it’s vital that we are accurate and precise.
What’s The Future of Search
Voice is the touch-screen of search and Colloquial Search, Contextual Search & Session-Based Matching making searching smarter
What Impact Will Speed Have on my Website
Some things in life are best done slowly. Loading web-pages isn’t one of them.
The Connected Customer is Here
The connected customer isn’t just about technologies or whether you have a mobile-friendly website, it’s about radical changes in consumer behaviour & expectations that impact on your business model.
The S in SEO now stands for Social
How a Penguin stole your PageRank. The importance of Social Signals, AuthorRank and Quality Content in SEO.
What Your Visitors Want
Fill that yawning gap between your audience’s expectations and what they often have to settle for
Responsive Design
Around 8,000,000 people in the UK use their smartphones to access the Internet every day*. Almost 50% of all mobile phones in the UK are smartphones (that’s around 23 million). £830million is being spent online in the UK, every week, and 20% of that is through mobile devices. It’s time to understand how the mobile web & mCommerce impacts your business.