Blue Monday has become a regular in marketing calendars, with thousands of brands jumping on “the most depressing day of the year” every year… but the origins are not quite what they seem.
Business needs to discuss the “C” Word
No, not that c-word, the other one: Christmas! Christmas 2020 is set up to be the biggest opportunity for e-commerce in UK retail history but many businesses are not prepared. It is September 2020 and, as I write this, new …
The True Story of Rudolph the Red Nosed Reindeer
We’ve all heard the story and all sung the song, but who really knows where Rudolph came from? Some would say ‘North Pole’, and others ‘who knows?’ But let me tell you about the deer with the famous, red nose. …
Hidden Netflix Genres And The Paradox of Choice
You don’t get many surprises with Netflix. Netflix won’t, for example, suddenly pop a list of Japanese action movies into your results just because they have them available, because that would be unexpected to most of its customers. Netflix aims to provide …
Formula for the Perfect Content Marketing Blog Post
Formulas can be really useful. They provide a set of prescriptive rules that, if followed properly, turn out the same results every time. We have formulas for medicine, formulas for drinks and baby formula because we want consistency and reliable …
Content Marketing for small businesses. It’s ok to be imperfect.
So, you already know that it’s vital, if you want to successfully promote your business online, that you regularly put fresh content onto your website and onto social media (right? If not then read our post which covers basic digital …
SEO Tips for Small Businesses
Search Engine Optimisation is one of the fundamentals of any digital strategy but SEO specialists can be expensive so, as a web consultancy, we’re regularly asked what small business owners can do for themselves. We put together the following short …
Keep Taking the Tablets
Even The Economist is reporting on it: tablets & smartphones have taken over and they’re changing the way people use the web & buy online, but it’s surprising how many organisations have yet to make the changes necessary to take …
The end of organic keyword data?
Well, you could certainly call this big news for SEO. Google is now redirecting ALL traffic to https. This means that all search terms will now be encrypted, even for users who are not signed in, which means that Google …
Optimising your website for search: the fundamentals
Optimising your website for search, commonly referred to as Search Engine Optimisation (SEO), is vital if you want to be found online. It’s possible to do it yourself but it’s an ongoing process and the requirements are in a constant …
A large percentage abandon proper analysis when presented with statistics
If we are going to make informed decisions then it’s vital that we are accurate and precise.
What Impact Will Speed Have on my Website
Some things in life are best done slowly. Loading web-pages isn’t one of them.
Get Facebook Likes via Mobile SMS
Get Facebook likes at events, trade shows & presentations by text
The Connected Customer is Here
The connected customer isn’t just about technologies or whether you have a mobile-friendly website, it’s about radical changes in consumer behaviour & expectations that impact on your business model.
Ethical Email
Keeping customers loyal with email templates